// Onitsuka Tiger
Sell-in Tool for Onitsuka Tiger Europe
Just in time for the spring/summer season 2011, we developed a great new sell-in tool. A traditional Japanese indigo-dyeing technique is the focal point of the AISEN capsule collection, and the items in the collection have been presented in boxes. Into theses boxes we put a white cotton cloth and indigo powder to stain the cloth. Besides that, the boxes contained a very cool lookbook with matching puristic pictures done by our agency.
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