// Melitta
TRADE SHOW ORGANISATION FOR MELITTA AT THE IFA
In 2010, our agency was asked to take care of trade show services for Melitta at the IFA in Berlin. For their trade fair presence, we developed a concept that went far beyond traditional PR by initiating social media activities and producing extraordinary testimonials. The interviews and photo shoots of renowned coffee lovers surpassed all expectations, said Patrick Schenk, head of regional marketing at Melitta.
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