// Marc O’Polo
10 PIECES PRODUCT LAUNCH TOUR
For the European product launch of the Marc O'Polo Premium Collection 10 Pieces we organized a series of launch events all over Europe. With international live acts, DJ's and our specially created catering concept served in so called bento boxes, the guests could marvel at the exposed 10 Pieces. During the event tour the collection was on sale for ten days by the start of the first event. The 10 Pieces were available in ten respective cities as well as online. Media partner ELLE Magazine supported the collection launch.
In a gallery setting the kick-off took place with a VIP event at the end of February in Berlin. Over 450 guests joined the launch event with a live performance by the South African singer Lindiwee, a very special catering and DJ Daniel Dexter from Berlin. As the event agency we organized and realized the following events in Stockholm, Amsterdam, Antwerp, Zurich, Hamburg and Munich. In addition we adapted numerous events for the wholesale partners of Marc O'Polo, such as Breuninger in Stuttgart and Peek & Cloppenburg in Düsseldorf and Berlin. The 10 Pieces were presented live during a fashionshow at Breuninger's in Stuttgart and the new collection was eagerly surveyed over a glass of champagne afterwards.